It is anticipated that consumer behaviour would shift toward an online and no-contact strategy. A multi-channel marketing platform is becoming more and more necessary. According to the Global Web Index research, nearly 50% of consumers will significantly reduce their in-store visits.
For the majority of contemporary brick and mortar businesses, relying solely on one marketing technique is no longer an option. By combining creativity and technological prowess into the mix, Amazon Web Services and CloudData want to improve the marketing methods used by CMOs.
Without increasing client interaction, cold calling and email marketing won't be sufficient to produce numerous revenue streams. Generic marketing materials might work against you, making your marketing initiatives ineffective.